Original Web series are finding a niche at night… At Blip.tv, which distributes tens of thousands of independent online video shows, peak viewing time has moved from 12 p.m. to 3 p.m. a year ago to 8 p.m. to 11 p.m. across U.S. time zones.
We believe this is important. Viewership of Web shows distributed by blip.tv peaks during prime time. Not only that, but we’re about to hit a magical number: one hundred million video views per month. We should hit that milestone this month, in June.
And yet blip shows… shows with budgets of a couple hundred dollars per episode… shows produced by striving artists and entrepeneurs for fanatical audiences… are capturing share during prime time. The content on blip.tv probably costs one tenth of one percent of the content on Hulu. But it’s now garnering 10% of the audience and during prime time. Something important is happening here.
