infoneer-pulse: Most Internet Users Willing to Pay for Privacy Focus on the top section first, which provides the age groups polled. As you go from oldest to youngest, privacy concern lessens. Younger Americans are more willing to grant advertisers information about their interests than older Americans. One of two things is going on here. Either younger Americans are more comfortable with less Internet privacy or the desire for secrecy grows as people age. While either theory could hold in theory, the former probably makes more sense. The younger the age group, the more of their formative years were spent in the Internet age, which probably makes younger Americans more comfortable having their privacy compromised by online advertisers. What’s stranger, however, is the second part of the chart above — the income distribution. Astonishingly, the wealthier the respondent, the less willing they are to pay for their privacy. In other words, there’s an inverse relationship between those who are willing to pay for privacy and those who can more easily afford to do so. » via The Atlantic View high resolution

infoneer-pulse:

Most Internet Users Willing to Pay for Privacy

Focus on the top section first, which provides the age groups polled. As you go from oldest to youngest, privacy concern lessens. Younger Americans are more willing to grant advertisers information about their interests than older Americans. One of two things is going on here. Either younger Americans are more comfortable with less Internet privacy or the desire for secrecy grows as people age. While either theory could hold in theory, the former probably makes more sense. The younger the age group, the more of their formative years were spent in the Internet age, which probably makes younger Americans more comfortable having their privacy compromised by online advertisers.

What’s stranger, however, is the second part of the chart above — the income distribution. Astonishingly, the wealthier the respondent, the less willing they are to pay for their privacy. In other words, there’s an inverse relationship between those who are willing to pay for privacy and those who can more easily afford to do so.

» via The Atlantic

(Reblogged from infoneer-pulse)

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  1. robots reblogged this from journo-geekery and added:
    If only it were so simple. infoneer-pulse:
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