…Scheduling a half hour with danah boyd, Ph.D. is not easy. She’s a professional Internet researcher for Microsoft, Harvard, NYU, the University of New South Wales, and… Lady Gaga (seriously!). danah has a particular interest in the intersection of youth culture and technology, and has published extensively on social media in academic journals, her co-authored book, and at her blog.
I know that you study social media. I know that you study youth and social media. Are there ways news organizations can adapt to better serve young people?
General news is not relevant to young people because they don’t have context. It’s a lot of abstract storytelling and arguing among adults that makes no sense. So most young people end up consuming celebrity news. To top it off, news agencies, for obvious reasons, are trying to limit access to their content by making you pay for it. Well, guess what: Young people aren’t going out of their way to try to find this news, so you put up one little wall, and poof, done. They’re not even going to bother. That dynamic ends up really affecting those who already are ill-informed. I’m passionate about news. I pay attention to it obsessively. So of course I pay for it. But if you’re not passionate about news — if you don’t care about it — you’re not going to pay a cent for it.
When I hear news agencies talk about wanting to get young people, they don’t want to figure out how to actually inform them — they want to hear how to monetize them. And that pisses me off. My interest is in making sure they’re informed, but it’s often not through monetizable options.
With young people, the thing that gets them fastest and easiest is the thing that can spread the most easily. They access news through the ether. It’s pretty crazy — it’s not active consumption. I interviewed a whole group of kids 24 hours after the Virginia Tech shooting in 2007. I asked them — “How did you hear about the shootings?” The answers were all random. “My grandmother called me. She called me to talk about how dangerous colleges are.” “My parents saw it on the news and they asked me about it.” “‘Love and Support for Virginia Tech’ went through my Facebook because this one girl I met three years ago went to Virginia Tech.” It was very ambient.
In order for news to be more available and accessible to young people right now, it’s about making sure that its ambience is magnified.