The newsonomics of ads that go bump in the night » Nieman Journalism Lab
These aren’t ads that simply take you away to separate brand page when you touch it. They offer more useful information, within the app.
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This is information-as-advertising, advertising as a gateway to connection beyond simple pitch and simple impression. Brands are important here, but their ability to tempt engagement is the key.
Commercial conversation, especially targeted commercial conversation, is the Internet’s next generation of advertising. …
