Dirty Little Secrets: The Trouble With Social Search - Wired.com
“This potentially marks a real transformation to the way we have looked for information on the web, one with real winners and losers. It also signals a real danger to the balance of power between users and megacompanies. We are increasingly moving from a bottom-up web, where users vote with their links, keyboards and their clicks to show what’s relevant to them, to a top-down web where that’s doubly or triply mediated by browsers, search engines and social networks.
This could be how the web dies: not with a sudden migration to bespoke client apps, but by drifting into a silo so big that most of us don’t even notice that anything has changed at all.”
It’ll be interesting to see further rounds in this bout as the new, social options in search show their intersection with real-life searching.
